OUR FOUNDERS

Armadillo is a women-owned business led by Jodie Fried and Sally Pottharst. Together, the visionary thinkers share a lifetime passion for artistry, sustainability and social change. 

With Jodie working from Los Angeles and London, and Sally from the Adelaide Hills in Australia, they envisage and design every collection together. Their work not only embodies the curation of art and culture, but also helps to sustain the legacy and livelihood of traditional artisans and support Armadillo’s philanthropic endeavours, giving girls from marginalized backgrounds the best start in life through education. 

Jodie and Sally’s commitment to sustainability is infused throughout their business, driving forward Armadillo’s journey of ever lightening its footprint on the planet.