ABOUT US
TIMELESSNESS IS ONE QUALITY THAT CAN'T BE RUSHED
OUR STORY
OUR RUGS LIE LIGHTLY ON THIS EARTH
Our collections are handmade by true artisans, keeping an ancient lineage of craftsmanship alive.
OUR FOUNDERS
FEMALE-OWNED,
WOMEN-LED
Armadillo is a women-owned business led by Jodie Fried and Sally Pottharst. Together, the visionary thinkers share a lifetime passion for artistry, sustainability and social change.
OUR PROCESS
CRAFTED BY HAND
Timelessness is one quality that can’t be rushed. Our extended family of artisans draws on expertise cultivated over many generations, a beautiful heritage of craftsmanship that weaves its way into each rug.
OUR SHOWROOMS
CONSCIOUSLY CURATED
Spaces of specification and inspiration, our showrooms serve as the heartbeat of the brand.